Woná Concept Unveils "Atelier Lumière Edition" in Milan
Woná Concept Presents "Atelier Lumière Edition" in Milan: A Mesmerizing Bridal Showcase
Woná Concept, illuminated the heart of Italy’s fashion capital with the exclusive unveiling of its latest collection, Atelier Lumière Edition. Hosted at the prestigious Four Seasons Hotel Milan on February 2, this spectacular event gathered an elite audience of Italian partners, fashion influencers, and top media representatives, offering them an intimate preview of the brand’s newest bridal masterpieces.
A Celebration of Handcrafted Elegance
Woná Concept’s CEO and Creative Director, Ilona Shramko, introduced the Atelier Lumière Edition as the third installment in the brand’s signature handcrafted bridal collection. ““A gown is more than fabric; it’s the essence of the woman who wears it. This collection embodies a refined balance between classic and fashion-forward, where every handcrafted detail enhances the silhouette. Paris, with its effortless chic and vintage luxury, was my muse — an eternal dialogue between past and present, passion and romance." stated Ilona Shramko. “We are proud to present these designs in Milan, a city that epitomizes fashion and elegance.”
This limited-edition collection is exclusively available in 20 select bridal showrooms worldwide, ensuring its exclusivity and prestige among discerning brides.
An Enchanting Atmosphere
The venue was transformed into a dreamlike floral wonderland, setting the perfect stage for the collection’s unveiling. Elegant fresh flower installations and large-scale posters adorned the space, creating an immersive visual experience. The highlight of the evening was a breathtaking live showcase, where five models graced the runway in exclusive gowns, each reflecting the intricate artistry of the new collection.
Exquisite Craftsmanship Versatile Designs
The Atelier Lumière Edition celebrates timeless bridal elegance through A-line cuts, mermaid silhouettes, and magnificent ball gowns. The collection also features:
- Intricate hand-beading, appliqués, and embellishments across corsets, veils, and skirts.
- Detachable elements such as overskirts, trains, capes, sleeves, and gloves, allowing brides to personalize their look.
- 3D floral appliqués, meticulously hand-cut and sewn, adding depth and dimension to the most detailed gowns of the collection.
Each of the 20 exquisite designs is meticulously brought to life, with 70 to 160 hours dedicated to the intricate hand-beading, appliqués, and embellishments adorning gowns, corsets, and veils.
One of the most exquisite pieces includes a statement veil, designed to perfectly complement three of the collection’s grandest ball gowns.
An Exclusive First Look
The event provided Woná Concept’s retail partners with a unique hands-on experience, allowing them to admire the luxurious details of each gown up close. This exclusive preview ensured that boutiques could curate the perfect selection for their discerning brides, reinforcing Woná Concept’s reputation as a global leader in bridal fashion.
A New Chapter in Bridal Fashion
With the launch of Atelier Lumière Edition, Woná Concept continues its mission of celebrating love, femininity, and self-expression. By expanding its presence in Italy, the brand is set to captivate even more brides, offering them the perfect fusion of timeless elegance and modern versatility.
Discover the Atelier Lumière Edition – where tradition meets innovation in bridal couture.
